Last Try cares about your personal information and how it is used and shared. This privacy policy discloses how we collect, use and share information gathered about you on our Web site. We hope it will help increase your confidence in our site and enhance your experience. We also encourage you to read our Terms and Conditions.

WHAT TYPES OF INFORMATION Last Try COLLECTING AND HOW IS THE SITE COLLECTING IT?

Many of the services and products on our sites are available for viewing without our collecting any personally identifiable information from you. You can visit the Last Try Web site and see much of our content anonymously.

Information You Provide

Non-Account Activity. You can watch videos on Last Try without having a Last Try Account. You can also contact us about a particular video without having a Last Try Account.

Account-Related Activity. Certain other activities on Last Try—such as uploading videos, posting comments, flagging videos, or watching restricted videos—require you to have a Last Try Account. We ask for some personal information when you create a Last Try Account, including your email address and a password, which is used to protect your account from unauthorized access.

Usage Information. We may record information about your usage, such as when you use Last Try, the categories, groups, and favorites you subscribe to, the contacts you communicate with, the videos you watch, and the frequency and size of data transfers, as well as information you display or click on in Last Try (including user interface elements, settings, and other information). If you are logged in, we may associate that information with your account. We may use clear images such as GIFs (a.k.a. "Web Beacons") in HTML-based emails sent to our users to track which emails are opened by recipients.

Content Uploaded to Site. Any personal information or video content that you voluntarily disclose online (on discussion boards, in messages and chat areas, within your playback or profile pages, etc.) becomes viewable by the general public and can be collected and used by others.

Information Collected from You with Technology

Using certain technology, Last Try collects certain information about you, so it may not be obvious to you that it is being collected. That information may include your IP address, your domain server, your type of computer, your type of web browser, and statistical information regarding the pages that you visit. Last Try uses information collected through technology to make our sites more interesting and useful to you. For example, statistical information can help us track which areas of a site are more popular, so that we can better customize content to the interests of our visitors. We will combine information collected using technology with personally identifiable information only to identify a visitor in order to protect our service, site, guests or others, when required by law, or when needed to help resolve a technical issue a guest may be having while viewing the site.

Information that is Publicly Available

When you create an account on the site, some information about your account and your account activity will be provided to other users of the site. This may include the date you opened your account, the date you last logged into your account, your age (if you choose to make it public), the country and the number of videos you have watched.

Your account name (not your email address) is displayed to other users when you engage in certain activity on the site, such as you upload videos or send messages through the Last Try Web site. Other users can contact you through messages and comments.

You may also choose to add personal information that will be visible to other users on your channel page (which is the public facing page for your account on the site). This may include a profile picture, you name, gender, relationship status, or other details.

If you choose to add certain features to your channel page, then these features and your activity associated with these features will be displayed to other users and may be aggregated and shared with your confirmed friends or other users. Such shared activity may include what videos you mark as "favorite," what videos you rated and what videos you have uploaded.

Any videos that you submit to the Last Try Web site may be redistributed through the internet and other media channels, and may be viewed by the general public.

HOW DOES Last Try USE THE COLLECTED INFORMATION?

If you submit personally identifiable information to us through the Last Try Web site, we use your personal information to operate, maintain, and provide to you the general and personalized features and functionality of the Last Try Web site. We also use your personal information to process any flagging activity or correspondence you send to us.

Your account name (not your email address) is displayed to other users when you upload videos or send messages through the Last Try Web site. Other users can contact you through messages and comments. We do not use your email address or other personally identifiable information to send commercial or marketing messages without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out by visiting your account profile page. We may, however, use your email address without further consent for non-marketing or administrative purposes (such as notifying you of major Last Try Web site changes or for customer service purposes).

We also use information collected to notify you if you've won a contest and to send you e-mail updates and newsletters. You may opt-out of any email updates, newsletters and contests by visiting your account profile page.

We use cookies, clear images such as GIFs, and log file information to: (a) store information so that you will not have to re-enter it during your visit or the next time you visit the Last Try Web sites; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our marketing campaigns; (d) monitor aggregate metrics such as total number of visitors, pages viewed, etc.; and (e) track your entries, submissions, and status in promotions, sweepstakes, and contests.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Firefox, Internet Explorer or Safari) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won't have access to some Last Try features that make your Web experience more efficient, and some services may not function properly.

DOES Last Try SHARE INFORMATION WITH COMPANIES OR OTHER ORGANIZATIONS THAT ARE NOT A PART OF THE Last Try WEB SITE?

Last Try allows other companies, called third-party ad servers or ad networks, to serve advertisements within the Last Try Web site. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on the Last Try Web site. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content you see.

Last Try does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. However, please note that if an advertiser asks Last Try to show an advertisement to a certain audience (for example, men ages 18-34) or audience segment (for example, men ages 18-24 who have viewed certain channels of content) and you respond to that advertisement, the advertiser or ad-server may conclude that you fit the description of the audience they are trying to reach. The advertiser may also use information regarding your use of the Last Try Web site, such as the number of times you viewed an ad (but not any personally identifiable information), in order to determine which ads you may want to see.

You should consult the respective privacy policies of these third-party ad servers or ad networks (see links below) for more information on their practices and for instructions on how to opt-out of certain practices. Last Try's privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites. Any data obtained by third-party ad servers subsequently shared with Last Try is maintained and handled by Last Try in accordance with this privacy policy.

You are the most valuable asset to our business. We are not in the business of selling your information. However, if there is a value for our guests, we will share your information or send you messages on behalf of another company. For example, if you buy a Last Try T-shirt, we need to share your information with any companies we hire to help us deliver products or services, like a shipping company. Or, if we offer a promotion--like sweepstakes or free subscriptions--in conjunction with a sponsor, we will share your information with the sponsors if they need it to send you a product, such as a magazine subscription or contest prize. We may share your information with those sponsors so that they can send you other special promotions they offer, but only if you give us your permission to do so, and we will share it only with that specific sponsor. In addition, Last Try may occasionally send e-mail promotions on behalf of third-party sponsors. In this instance, we don't share your name with the third party--we do the mailing for them. Furthermore, Last Try may send email newsletters from our marketing and editorial team to inform you of new content, services, member updates and general updates. We may also share your information with our corporate affiliates, including, but not limited to, any entity directly or indirectly controlling, controlled by, or under common control with us.

Organizations That Help Protect the Security and Safety of Our Guests and Our Sites

We will give out personal information as required by law, for example, to comply with a court order or subpoena; to enforce our Terms and Conditions, or site rules; or to protect the safety and security of guests and our Web site.

WHAT CHOICES DO I HAVE ABOUT Last Try COLLECTING, USING, AND SHARING MY INFORMATION?

It is possible for you to use much of our site without giving us any personally identifiable information. When you do register with us or give us personally identifiable information, you will have an opportunity at the time we collect your information to limit e-mail communications from Last Try and from our third-party partners. You can request at any time that Last Try not send future e-mail to you by unsubscribing by using the instructions included in each e-mail, or by filling out the remove form located here. Also, as mentioned above, there are ways to limit the information collected through technology--though some of our features won't work if you decide to do this. For the safety of minors, we request that children under the age of 18 not fill out any personal information on our Web site without first receiving the approval of a parent or guardian.

You may update or correct your personal profile information and email preferences at any time by visiting your account profile page.

WHOM DO I CONTACT WITH QUESTIONS OR CONCERNS ABOUT THIS PRIVACY POLICY?

If you need further assistance, please send an e-mail message with your questions or comments using our feedback form located here, or write us at:

Last Try Customer Relations
c/o ICE Lounge Media
141  West 28^th Street, Suite 300
New York, New York, 10001
U.S.A.

If you want to be removed from our e-mail or postal mailing list(s), please click here and follow the directions at the top of the page.

WILL YOU MAKE CHANGES TO THIS PRIVACY POLICY?

As our business adjusts to customer needs and requests, and Internet laws change, this privacy policy may be amended as necessary. Use of the information that we gather now is subject to the privacy policy in effect at time of use. We reserve the right, at any time and without notice, to add to, change, update or modify this privacy policy simply by posting such change, update or modification on the Web site. Any such change, update or modification will be effective immediately upon posting on the Web site. You should check our Web site frequently to see the most recent version of this privacy policy.